Launch season always feels exciting to me. It’s the moment when months of preparation, ideas, sketches, colorways, samples, tinkering, changing our minds and then changing them back finally start coming together into a story we get to share with the world.

I love the whole process, even the parts that don’t work because it feels almost as a signal there is still so much to learn.. There’s a design sitting on my desk right now that still looks amazing on paper, but no matter how many times I adjust the dimensions, I can’t quite make it work. So, for now, it’s scratched. Maybe next season.

When I was pulling colors for this fall, I put burgundy, olive and toffee together and immediately thought, Oh, that's rich.

And then another thought followed: Yeah, it is rich.

Rich in What Matters. And it stuck.

At first, I thought we'd found the story for our fall collection. But the phrase kept following me beyond the design table.

Because when I think about Sapahn, I do feel incredibly rich. Rich in relationships that have lasted sixteen years. Rich in craftsmanship and creativity. Rich in the people who have brought their ideas, talents and hands to this company. Rich in customers who have carried our bags through pieces of their own lives. Rich in lessons some wonderful, some hard-earned.

And I hope the people who have been part of Sapahn feel some of that richness, too.

But it also got me wondering: What does it actually mean to be rich in what matters?

And maybe more importantly: What am I rich in? Or what do I want to get richer in? 

The easy answers came first: my family, friendships, health, work I’m proud of, experiences I never could have planned, and people who have made my life bigger. It was actually a very rewarding topic to reflect on.

But the longer I sat with the question, the more I realized that not everything I’m rich in feels good. I’m also rich in mistakes, hard-earned lessons, things I would do differently, and the grace people have extended me along the way. Maybe that’s what makes the question interesting.

A rich life isn’t a perfect one. It’s one that gives us something worth carrying forward.

And then there are the colors that started this whole thing.

Olive feels grounded and quietly confident, but the silver hardware gives it an unexpected edge. I know we’re making a lot of Sapahn dreams come true with this combination. It feels modern, cool and just a little bit rebellious.

Burgundy has depth. It’s warm, sophisticated and dramatic without trying too hard the kind of color that somehow makes everything you’re wearing feel more interesting.

And Toffee is pure richness. Warm, buttery and timeless, it feels familiar in the best way an easy neutral with enough character to stand on its own.

Together, they feel like fall to me: deep, warm, confident and full of character.

And maybe that’s why Rich in What Matters stuck. It began as a reaction to three beautiful colors, but somewhere along the way it became a bigger question about what we value, what we choose, and what we want to carry forward.

LAUNCHING: This Thursday, we finally get to share it with you, but you don't have to wait. Join our SMS list and you'll get first access a full day early, so you can secure your favorite pieces before they're gone. Just text SAPAHN to 1 (844) 882-5398 to get on the list. 

I can’t wait for you to see what we’ve been making and maybe think a little about what rich means to you, too.

PS: NEBRASKA: I’m flying back from Miami to be in person to celebrate this launch with you all!! Come see me & of course see the new colors and your favorite, the lining! You can RSVP to the event here!

PSS: Hit reply and tell me: What are you rich in?

Later this month, I'm going to share some of your answers on social (with permission), because I have a feeling our collective definition of rich is going to be far more interesting than mine alone.

We don't get to choose everything we carry through life. But we do get to decide what we make richer from here.

Xoxo

Brooke