What happens when two experienced female entrepreneurs join forces? There’s an opportunity to expand what’s possible without losing what matters.
You may have seen our announcement on IG and wondered what led to this moment. I’ve spent months thinking about how to tell this story because there isn’t just one version.
There are many. All true. All happening at once.
I feel proud.
I feel grateful.
I feel excited.
And yes, at times, I’ve felt grief too.
Which I’m learning is what growth often feels like. Not one emotion, but many held at once.
Last August, I was in Thailand with our artisans, a place that has always felt like the clearest reflection of why Sapahn exists. And while I was there, something became undeniable:
I could no longer lead Sapahn the way I had been.
From the outside, everything looked like it was working. In many ways, it was. We were experiencing one of our strongest seasons of growth, welcoming new customers, expanding our reach, and watching our team rise to meet the moment in incredible ways.
But internally, something felt off. Not wrong, just unsustainable.
When I finally slowed down enough to listen, I realized something I hadn’t wanted to admit: I was exhausted. Not just physically, but mentally and emotionally. My body knew before my mind could fully explain it:
You can’t keep doing it this way.
This past year stretched me in ways I didn’t expect.
As a founder.
As a leader.
As a mom.
As a wife.
As a person.
This past season has held a lot. A move to a new city, supporting my husband through a major spinal cord injury, raising our boys, navigating unexpected tariffs, and leading Sapahn through rapid growth. I know many of you understand what it feels like to hold everything at once.
And somewhere in that, my perspective began to shift.
I found myself asking different questions. Not just what’s best for the business, but what’s sustainable? What’s aligned? What does long-term impact actually require?
And the answer became clear.
For Sapahn to grow in the way we envision to reach more women, support more artisans, and deepen our impact, it was time for the business to evolve.
And for me to evolve with it. Because I also realized something important: Growth doesn’t always ask you to hold more. Sometimes, it asks you to let go.
And letting go, especially of something you’ve built, something you love, something that has defined so much of your life, can feel a lot like failure at first.
But this isn’t a step away from Sapahn. It’s a step into a new way of leading it.
Which is why I decided to bring on a CEO to lead Sapahn into this next chapter.
This allows me to step into the role that feels most aligned, Chief Creative Officer, returning to my roots in design, storytelling, and the relationships that have always been at the heart of this brand. Now, this feels incredibly aligned.
Sharing the ownership and future of Sapahn is something I never imagined I would do. Not because it feels wrong, but because it means acknowledging that something I’ve carried for so long is now strong enough to grow beyond me.
And that’s both humbling and incredibly powerful.
I’m so excited to introduce you to Sapahn’s new CEO and co-owner, Molly Motsinger.
Molly brings deep strength in operations, strategy, and growth, but more importantly, she brings alignment. She understands that how we grow matters just as much as how much we grow. That people come first. That what we’ve built here is something to be protected and expanded, not rewritten.
Our commitment to our artisans in Thailand remains.
Our intentional, small-batch design remains.
Our belief that business can be a force for good remains.
That foundation doesn’t change. It gets stronger.
Sapahn has always been about building bridges. And this is how we build the next one.
Thank you, always, for being part of this journey and mission! Help me welcome Molly to sapahn!
<3 Brooke
